Clove Street - Owner
2011 -2021

Retained by this retailer of pool and open water performance swimwear and accessories, to lead rebrand efforts and support transition from triathlon to expansion in the open water and pool performance category.

  • • Managed re-brand across U.K and New Zealand offices; consulted with stakeholders and developed brand and growth strategy.

    • Selected and hired new creative agency as well as an athlete manager to coordinate athlete influencers.

    • Led brand re-launch across international events, tradeshows, promotions, public relations efforts, social media and advertising.

    • Produced educational video series with global swim partner.

    • Recruited grassroots influencer marketing team comprised of athletes and increased social media following 5X.

    • Renegotiated contracts and oriented marketing efforts around highest impact activities; decreased annual spend by 30%.

    • Established metrics and analytics to evaluate ROI across global markets.

Blue Seventy - Marketing Director - Contract
2011

Retained by this retailer of pool and open water performance swimwear and accessories, to lead rebrand efforts and support transition from triathlon to expansion in the open water and pool performance category.

  • • Managed re-brand across U.K and New Zealand offices; consulted with stakeholders and developed brand and growth strategy.

    • Selected and hired new creative agency as well as an athlete manager to coordinate athlete influencers.

    • Led brand re-launch across international events, tradeshows, promotions, public relations efforts, social media and advertising.

    • Produced educational video series with global swim partner.

    • Recruited grassroots influencer marketing team comprised of athletes and increased social media following 5X.

    • Renegotiated contracts and oriented marketing efforts around highest impact activities; decreased annual spend by 30%.

    • Established metrics and analytics to evaluate ROI across global markets.

Full Speed Ahead (FSA) - Marketing Manager
2005-2011

Recruited as marketing manager for this manufacturer of world-class bicycle components. Led marketing strategy and provided oversight for all aspects of budget management, creative agency selection and management, campaign execution, product launches, consumer events, industry tradeshows, media planning, content creation, PR and social media channels.

  • • Established brand guidelines and ensured cohesive brand image internationally.

    • Expanded and managed athlete sponsorship program; negotiated US athlete contracts and managed relationships.

    • Produced short film series showcasing sponsored international athletes in support of Gravity component line product launch.

    • Built a grassroots program to sell product to amateur teams to offset investment in the influencer program.

    • Enlisted professional athletes and designed testing program to inform product development.

    • Provided oversight for the Vision component line and triathlon market globally.

    • Produced annual sales catalog and led tradeshow strategy and execution.

    • Managed global website content and oversaw design and development of a new website build.

Sub 17 - Owner
2003 - 2005

Retained by this retailer of pool and open water performance swimwear and accessories, to lead rebrand efforts and support transition from triathlon to expansion in the open water and pool performance category.

  • • Managed re-brand across U.K and New Zealand offices; consulted with stakeholders and developed brand and growth strategy.

    • Selected and hired new creative agency as well as an athlete manager to coordinate athlete influencers.

    • Led brand re-launch across international events, tradeshows, promotions, public relations efforts, social media and advertising.

    • Produced educational video series with global swim partner.

    • Recruited grassroots influencer marketing team comprised of athletes and increased social media following 5X.

    • Renegotiated contracts and oriented marketing efforts around highest impact activities; decreased annual spend by 30%.

    • Established metrics and analytics to evaluate ROI across global markets.

Team Sports, INC. - Director, Timex Multisport team
2005-2011

Recruited as marketing manager for this manufacturer of world-class bicycle components. Led marketing strategy and provided oversight for all aspects of budget management, creative agency selection and management, campaign execution, product launches, consumer events, industry tradeshows, media planning, content creation, PR and social media channels.

  • • Established brand guidelines and ensured cohesive brand image internationally.

    • Expanded and managed athlete sponsorship program; negotiated US athlete contracts and managed relationships.

    • Produced short film series showcasing sponsored international athletes in support of Gravity component line product launch.

    • Built a grassroots program to sell product to amateur teams to offset investment in the influencer program.

    • Enlisted professional athletes and designed testing program to inform product development.

    • Provided oversight for the Vision component line and triathlon market globally.

    • Produced annual sales catalog and led tradeshow strategy and execution.

    • Managed global website content and oversaw design and development of a new website build.